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Our client is an exciting force in consumer media and publishing, The company combines a strong publishing heritage with digital platforms and entrepreneurial flair. They publish some of the UK’s best-known magazines with 34 websites and 50 magazines, over 1 million subscribers and a brand reach of 11 million UK consumers.
As part of this magazine brand team, you will be responsible for developing the display and creative solutions revenue across both the magazine and also the website, in order to meet and exceed budgets. This role includes selling to and negotiating with media agencies and clients, generating creative pitches, targeting new sectors and developing existing clients. This role will also involve liaising with editorial and production in order to ensure each issue is closed on deadline as well as to budget.
MAIN RESPONSIBILITIES AND ACCOUNTABILITIES
To achieve display and advertorial targets and to maximise revenue at all times
To ensure that each of the following responsibilities are achieved:
Making appointments with agencies and clients
Preparation of sales materials
Attending at least 5 meetings with agencies/clients per week
Negotiating to budgeted yields
Monitoring and analysing all competitive media for business leads
Briefing the editorial team on client requirements and assisting them in project management where necessary
Taking a proactive approach to managing your business
Preparing reports as and when required by the Ad Manager
To take special responsibility for the development of revenue from a set of agencies and clients to be agreed with the Ad Manager
To achieve quarterly revenue and market share targets as agreed with the Ad Manager
To keep a close working relationship with production to ensure deadlines are met and client enquiries are handled quickly and efficiently
To meet department, team and personal objectives as discussed with the Ad Manager
To organise and assist with team corporate hospitality.
KNOWLEDGE & EXPERIENCE
A background in advertising sales
Track record selling to agencies and clients in a highly competitive market
History of preparing sales material and proposals, selling face to face, negotiations and formal presentations
An understanding of industry research and the ability to make use of data to construct a sales argument
CONTEXT OF ROLE
Reporting directly to the Ad Manager, this role requires an organised individual who is a real team player. Excellent time management skills are essential in order to divide their week, selling and project managing new business, building relationships with existing agencies and clients and ensuring each issue closes on deadline. The role requires drive and initiative and an ability to proactively develop new business. Evening work and overnight stays may be necessary as part of an excellent and positive work ethic.