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My client is one of the largest out-of-home advertising companies. It delivers quality and innovative outdoor advertising solutions worldwide, having presence in all areas of the outdoor market - street furniture, billboards, banners, and digital -Roadside and in retail/leisure environments. It continues to grow and to innovate, venturing into new markets and investing in research and development.
Agency Account Manager Role
Achieve agency revenue targets through a planned sales approach.
Pitching the USP’s of OOH media and why a client should book with this company.
Always seek enduring business partnerships, which deliver results for advertisers.
Achieve revenue targets & maximise share
Achieve account plan KPI’s
Maintain detailed agency account plans to ensure targeted sales approach.
Develop an understanding of your agencies, structures, goals & planning ethos.
Strive to understand all advertiser plans, objectives & measures of success
Develop collaborative business relationships with agency decision makers up to & including Account Director level.
Manage upwards to coordinate effective Senior Agency personnel contact in your agencies.
Be highly visible in your agencies through regular face-to-face meetings & other planned events.
Present concise, insightful & engaging business arguments, which influence media choices.
Ensure all pitches respond to established advertiser objectives.
Maintain high levels of customer service, always following-up & willing to go the extra mile.
Work closely with trading counterparts to establish shared sales strategies & progress deals from pitch to booking.
Collaborate with colleagues to ensure pitches are of consistently high quality & utilise existing work/insights.
Accurately forecast agency revenues & communicate to your line manager.
Contribute ideas which help the company be more effective in sales.
Ensure your inventory product knowledge is exceptional.
Continually develop OOH & wider media understanding.
Always live the companies values, Freedom, Flexibility, Forward thinking & Fulfilling promises.
Key Skills & Experience
Developing agency contact network
Organised account manager
Strong, empathetic communicator
Comfortable with data
2 years plus media sales (outdoor experience not essential)