Membership and Exhibition Sales Manager

West London
£30000 - £33000 per annum + £20k commission
30 Nov 2012
28 Dec 2012
Peter Bush
Sales Manager
Full Time
Contract Type

Qualifications & Experience
  • Membership sales/Exhibition sales/ business development person
  • Computer literate with sound knowledge of Access database, Excel, Word and Outlook
  • Knowledge of the workings of trade associations and/or membership organisations an advantage
  • Driving licence

Personal Characteristics
  • Excellent negotiating, selling, communication and interpersonal skills
  • Self-disciplined, self-motivated, resilient and enthusiastic
  • Ability to sound upbeat and positive
  • Confident to deal with all levels of staff,
  • Good planning and organisational skills
  • Attention to detail, thorough and methodical and meticulous record keeper
  • Confidential, helpful and diplomatic
  • Team player, but also able to work well unsupervised
  • Punctual, good timekeeper, reliable and professional
  • Smart and presentable

  • To gain a thorough understanding of all the product areas
  • To drive new business a sell Membership to sub contract companies within the sector with the full support of all departments.
  • Sell and promote Membership services to member companies
  • Achieve a minimum of 12 face to face visits a week; based on 7 new business and 5 existing MTA members.
  • Achieve a minimum of 35 new members per annum
  • Achieve an annual Membership retention of 5%
  • To promote the trade show and sell stand space to promote the event and sell stand space using a variety of media, including trade press, telesales, email and direct postal marketing, and personal visits.
  • To sell sponsorship to exhibitors.
  • To gain a thorough understanding of all the product areas exhibited at the show and the requirements of the exhibitors to enable you to sell the exhibition and develop and gain new members.
  • To report to and assist the Exhibition & Membership Sales Manager in the development and implementation of a marketing plan to retain the support of past exhibitors and attract new exhibitors.
  • To develop and maintain a database of exhibitors and potential exhibitors for the show, including researching and identifying new potential members/exhibitors.
  • To maintain contact with confirmed and unconfirmed exhibitors before, during and after the show, to develop the relationship, ensure customer satisfaction and secure future exhibitor loyalty.
  • To visit appropriate competitive events to make contact with existing and potential exhibitors and to assess the competition and develop the association and the show offerings.