Marketing Executive - Subscribers

29 Jan 2013
28 Feb 2013

Marketing Executive - Subscribers

Office location: London

Travelzoo (Europe) Ltd is the European subsidiary of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company and trusted publisher of travel, entertainment and local deals. Travelzoo has a global audience of 26 million weekly subscribers.

Travelzoo has operated in Europe since May 2005 and is one of Europe’s fastest growing Internet media brands. Travelzoo’s European media properties, which reach 6 million travel & entertainment enthusiasts in France, Germany, Spain and the UK, include the Travelzoo Top 20® list, the Newsflash™ email alert service,Travelzoo® websites, the Travelzoo Network™, the SuperSearch™ search tool,™ and Travelzoo Local Deals™.

Travelzoo’s deal experts, in 25 offices around the world, follow a one-of-a-kind process to source, verify and alert subscribers to the very best travel and entertainment offers. Travelzoo is currently looking for a Marketing Executive to focus on subscriber acquisition. The role covers a wide variety of activities:

  • Daily optimisation of all online subscriber acquisition, with continuous focus on ROI
  • Management of media agency relationships
  • Seeking out opportunities directly with suppliers
  • Enhancing our creative output to ensure performance improvements while ensuring brand positioning
  • Working on landing page optimization of sign up pages, both for desktop and mobile
  • Assist in planning and budgeting, coordinate contracts and insertion orders
  • Work on identifying new opportunities and channels for acquisition marketing
  • Work with analytics to assist with campaign optimizations and lifetime value reporting for senior management
  • Carry out email optimizations to improve performance of Travelzoo publications across all platforms
  • Help co-ordinate subscriber feedback sessions and panels
  • Assistance with social media initiatives and campaigns

Your profile

  • Bachelors degree in business/economics, marketing or an analytical subject
  • At least 6 to 12 months’ experience working in a digital marketing role
  • Experience in effectively running online display campaigns (premium & RTB) or PPC is preferable but not essential
  • Highly proficient in Excel (pivot tables, look ups) and quantitative analysis
  • Strong analytical and excellent communication skills, both verbal and written
  • Ability to multi-task and manage workload priorities
  • Confident and proactive approach to technology development
  • Innovative and creative thinker who likes to conceive and implement their own strategies

What we offer

  • Competitive salary and benefits
  • Excellent global career opportunities in a high growth company
  • Exciting, fast-paced and entrepreneurial culture

If you want to be exposed to all areas of digital marketing and you recognise yourself in the profile, we want to hear from you!

For further information and to apply online please click on the "Apply Now" button