The Brand Republic Group is the UK’s largest community of brands within the marcom sector. The portfolio includes the leading brands Campaign, Marketing, PRweek, MediaWeek and Brand Republic. Our brands are published across multiple digital platforms as well as print and we lead the market across recruitment, live events and award ceremonies. Each month our brands are consumed by nearly one million marcom professionals worldwide.
Over the last decade there has been an unprecedented change in how and when our audience consume media. Our content strategy is vital to our success ensuring we are providing our audience the content they need when they want it and how they want it.
As Editorial Director (ED), you will lead the strategic development of our marcoms brands (Campaign, Marketing, PRWeek, Media Week and Brand Republic). Specifically:
-Ensuring marcoms brands retain their position as the most authoritative and trusted source of information in the advertising, marketing and creative industries.
-Lead from the front on increasing our audience insight and inspire the team to emulate your success
-Prioritising digital as our primary publishing channel.
-Developing our digital-first strategy to grow our digital presence in the sector, consolidating our market leading position across all media channels including online, tablet (apps), mobile, live events and social media.
-Working with Haymarket’s non-UK marcoms brands (specifically with our overseas brand editors) to drive development and brand positioning in our non-UK markets.
-The ED will be ultimately responsible for all content across the Brand Republic Group, accountable for the quality, quantity and direction of our editorial content. You will be responsible for generating and implementing clear 3-year content plans by mid-June 2014, to be reviewed annually in advance of budget-setting. Content plans must align with business/brand objectives. You will need to ensure you have the right editorial structure and skills in place to support the business and content plans. You will also work to ensure the business provides the necessary resources to support the agreed content plans.
-The Brand Editors will report directly to the ED on all matters of editorial quality and strategy, to include, brand reach, costs, staffing and reporting structures. The day to day running of the brands will be the responsibility of the Brand Editors, but the ED will have final authority over all content and marcoms brand strategy.
The ED will lead on the strategic direction of the Brand Republic Group’s content. This will include:
-Monitoring the quality and relevance of news, news analysis, features, video, audio and data journalism
-Guide editors to identify key objectives and opportunities for content development for their brands – strategy should be evidence based using analytics and audience insight and be underpinned by potential for commercial success
-Ensure that editors are placing relevant effort on content delivery for all platforms with a particular emphasis on digital
-Stay abreast of readership/usership data and competitor offerings
-Identify the need for, and implement, major reviews of brand content strategies
-Ensuring the quality of our digital output is the brands’ primary concern at all times
-Driving improvement in our analytics implementation(s) and ensuring all editorial staff know, understand and use our reporting tools (Omniture etc) to refine and hone their editorial products
-Driving digital growth by identifying best-in-class content, ensuring editorial staff know their business plan and their content strategy – and use all available tools and techniques to advance both. A particular focus on analytics, social media and SEO will be necessary.
-Improving and building our digital expertise. Working with business stakeholders (other brands, the L&D dept, expert practitioners in other parts of the Haymarket Group, senior managers etc) to retain cutting edge knowledge of the changing digital landscape, and to improve the overall skill/knowledge levels of all editorial staff..
-Being an ambassador and enthusiast for digital journalism, keeping abreast of its changes and passing on knowledge to the editorial teams. Also educating management about the editorial teams’ resource requirements to deliver on content strategies.
-As ED you will have overall responsibility for the Group’s editorial budget. Working with the Group Brand Manager and Group Director you will be expected to manage the cost base within budget and to find savings wherever possible without adversely affecting the quality of the products. You will also be measured against print production costs against budgeted pagination and distribution costs.
-Plan editorial content so that it is enhanced, eg work with producers to add video, produce data journalism, formulate social media strategies and require teams to put in place measurement metrics to evaluate marketing/SM success
-Plan well ahead, ensuring that all staff have a clear understanding of short- and long-term objectives - and their part in realising them.
-Generate ideas for additional projects, including print and digital products and events.
-Work to ensure that your teams’ projects operate within allocated budgets.
-Set a high standard in terms of general behaviour, appearance and professionalism
-Assist in the recruitment of key editorial staff
New Business and Commercial responsibilities of the role:
You will be integral to evolving the market offering to our audiences which will include evaluating all of our brands. As the market converges across marketing, creative and technology you will constantly assess what opportunities this provides editorially. You will be expected to work with the senior management team to come up with new ideas to capitalise across all of our brands where we have greater strength combined to launch new products across live events, digital and content solutions as well as our recruitment brands to drive new revenue streams
You will be instrumental in seeking new revenue streams for the Group including new product launches in online and live events.
Editor in Chief, Campaign
Brand editors, PRweek, Marketing and Brand Republic