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Digital Display Executive (fashion e-commerce)

London (Central), London (Greater)Competitive + bonus + benefits

Do you want to work in a dynamic, fun and growing environment where no two days are the same? Then this could be the job for you!

This is an exciting time for Farfetch as we are experiencing a period of unprecedented growth. We are looking for Digital Display Executive to join the team.

Responsibilities

  • Manage existing display campaigns in retargeting & acquisition, as well as build new performance display campaigns to drive traffic & conversions
  • Take ownership of all performance display management by developing and implementing a display roadmap & strategy structured around maintaining and scaling current CPC activity, and testing new display opportunities
  • Monitor display pixels & be fully responsible for any necessary tech & design requirements.
  • Analyse all display activities, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign
  • Manage all weekly campaign optimizations to achieve efficiency & scale
  • Scale our efforts in RTB, Facebook Advertising, Mobile advertising & Exchange buys, as well as maintaining current retargeting activities
  • Work closely with the Partnerships Executive to implement CPC bidding activity for Polyvore, and manage reporting & optimization

Key skills and experience

  • Ideally, 2-3 year’s experience in-house or at a digital agency
  • Proven track record of running successful & efficient display campaigns (including international campaigns)
  • Excellent analytic and problem solving skills with an intermediate/advanced knowledge of Excel
  • Confident in Google Analytics & knowledge of adserving
  • Previous experience with Mobile advertising, Criteo, GDN & RTB partnerships.
  • Demonstrable interest for e-commerce marketing and the knowledge of other online marketing channels and their interactions with display
  • Commercially focused and driven with the ability to work towards metrics and manage budgets
  • Experience with Attribution is a bonus
08 August 2014
08 September 2014
FF0099
Agency, Display
Full Time
Permanent